PEOPLE

Hui Lim is the Deputy Chief Executive and Executive Director of the Genting Group and the Executive Chairman for the Zouk Group. He is the son of Tan Sri Lim Kok Thay (Chairman of the Genting Group and son of Genting’s founder, Lim Goh Tong) and a member of the Board of Trustees of Yayasan Lim Goh Tong, a family foundation set up for charitable purposes.

Prior to joining the company, Mr. Lim had embarked on an investment banking career with The Hong Kong and Shanghai Banking Corporation Limited. He holds an EMBA from Tsinghua University, a Master’s Degree in International Marketing Management from Regents Business School London and a Bachelor of Science (Honours) Degree in Computer Science from the Queen Mary and Westfield College, University of London.

Executive Chairman of Zouk, Andrew Li is tasked with creating a lifestyle platform by leveraging on the 27-year-old Zouk brand that will encompass all aspects of food, beverage and entertainment and elevate it to a global presence. Having curated many high-profile nightclubs and music festivals, Andrew aims to add F&B, retail and in the future even hospitality (by way of hotels) to compliment the brand’s offerings. In 2015, Andrew spearheaded BEATSHIP, a monthly all-night beach club party held on the Superstar Virgo, which was met with great success in the Hong Kong market.

Andrew brings to the role a wealth of lifestyle, F&B and hospitality experience from a variety of positions at high-profile companies. Most recently, Andrew was COO of Privé Group in Hong Kong, a premier lifestyle F&B concepts group encompassing an extensive portfolio of food and entertainment establishments including Michelin-starred restaurant NUR, Bungalow (nightclub), LEVELS (nightclub), AMAZAKE (Japanese izakaya) and Common Room (gastrobar). Previously, he also worked with the Four Seasons Hotel Hong Kong and Como Hotel and Resorts internationally.

A graduate of Durham University in the United Kingdom, Andrew completed further studies at the Beijing Language and Culture University.

Alex Phua is the Chief Financial Officer of the Zouk Group and the Country Head for Singapore. Alex manages the Group’s HQ and is tasked to spearhead the Group’s growth strategies together with the Executive Chairman and CEO. Since joining the Group in 2018, Alex led the Group’s first major acquisition in the F&B Industry by bringing Five Guys to the Singapore and Malaysia markets, and the Group’s first entry into the Retail Industry through a newly created product line that is now retailing in major supermarkets in Singapore.

Alex started his career with a Big 4 firm, KPMG, and specialised in the Consumer, Retail, Telecommunications, Real Estate, F&B, Education and Hospitality industries. He managed a portfolio of both listed and non-listed clients such as Adidas, Huawei, Carlsberg, Takashimaya, NUS and Bukit Sembawang etc. He was the President of a Committee that was responsible for the firm’s talent and people strategies and as part of the firm’s Hi-Po programme, Alex was also seconded to New Zealand for a stint with the Government of New Zealand. After 7 years with KPMG, Alex joined Everstone Capital, a leading international private equity and real estate investment firm with assets in New York, London, Singapore, India, Indonesia and Mauritius. At Everstone Capital, Alex managed businesses in the firm’s F&B portfolio that included the likes of Burger King, Dominos, Harry’s and Massive Restaurants.

Alex is a Certified Practising Accountant (CPA Australia), a Chartered Accountant (CA Singapore) and holds a Bachelor’s Degree in Accountancy. He sits on the CFO Committee and the Young Finance Leaders Committee of Institute of Singapore Chartered Accountants (ISCA).

Coming from humble beginnings in Youngstown, Ohio with a university background in marketing, Ronn Nicolli came to Las Vegas to pursue a dream of owning his own personal fitness business. Instead, after meeting Victor Drai and Jesse Waits, Nicolli was inspired by a different soon-to-be passion.

In 2005, Nicolli began his career as a promotions host at La Bête Nightclub. His marketing prowess was immediately evident, and he quickly became one of Las Vegas nightlife’s most respected and influential marketing minds. He has continued to make professional strides ever since.

In 2015, Vegas Inc. honored Nicolli at its “40 Under 40” award show for his work as a former marketing executive for Wynn Nightlife. At Wynn, Nicolli had created and developed exclusive marketing collateral and assets for the venues, DJs, plus branded parties and concepts, while lending a hand in all creative direction. Nicolli also took on the initiative to help launch and run a new experiential marketing team, which focused on capturing the younger demographic’s experience-based desires.

Outside of the nightlife world, Nicolli assisted in efforts towards charity and community affairs, most notably contributing to the property-wide involvement with the local Peterson Elementary School. Nicolli also helped launch the relationship between the resort and the Make-A-Wish Foundation, including granting a wish for a Vegas teen.

Following his time at Wynn Nightlife, Nicolli had the opportunity to take the position as the SVP of Creative Strategy at Palms Las Vegas. He joined the team just 5 months prior to the re-opening of the property, including the launch of a new mega club KAOS, which allowed him to utilize and expand his marketing background on a property-wide level.

Most recently, Nicolli has been speaking to and inspiring audiences across the U.S. about running a marketing team that creates 100% of its creative content in-house, a skillset that is truly unique in the live event and nightclub industry.  In February of 2020, Ronn took the position of Vice President of Marketing for Zouk Group , and will be part of the core leadership  team that will launch  the Zouk group in the Las Vegas market  at Resort World Lasvegas. In Nicolli’s free time, he is a family man, dedicated to his wife, Monika and two daughters, Ella and Ivy.